When we create information, we tend to think of a single book, a single article—and may I say—a single podcast. That system works fine, but there's a method that is far superior. It's called a series. Here's why a series works so much better and how to go about creating a series of series.

We don't always realise it, but we go through precise psychological stages when we are becoming entrepreneurs. The biggest problem is that one stage is more deadly than all the other stages put together. It's the stage where we lose control because we are driven by outside forces. How do we know which stage we are in? And how do we prepare ourselves for the stage that is going to seriously rock the boat?

On any given day we will have some amount of chaos. And someday the chaos is just looking outside the door, but other days it forces its way through with an intensity that's hard to control. It seems like we are always juggling too many things, but there is a method where we can manage chaos in a less frustrating manner. Let's find out how we can look at chaos differently so that, in general, we have mostly wonderful days.

We often want to help others. It's a great trait to have in a world that is rather selfish. Yet, it can be a terrible idea when you're communicating with friends and clients.

People rarely want your help. What do they want instead?

 Listen to the "hug, hear, and help" method to change the way you see the world and also the way the world sees you.

 

Next Up: The Not So Obvious Angles For Succeeding In Life

Sometimes we think that we're just wasting our time writing articles or recording a podcast. Or maybe even the advice we give seems to go nowhere. You'd be surprised to know that you're making an impact beyond your wildest imagination

Do you feel like you're in the world where everybody is just angry with each other? How do you cope with a situation where you don't agree with the other person? You may not agree with their politics, their way of life, and you may have no intention of going over to the other side. The answer to most "aggressive conversations" is simpler than you would expect. And it's also a lot more fun and you get to stay friends. Let's find out how.

While writing an article, report or book, you're more than likely to need a metaphor. In fact, you may need at least a dozen. The problem with metaphors is that they're usually very predictable. How do you take a "boring method" and make a metaphor quite exciting? Let's find out.

The quickest way to get out of a rut is to have a deadline.

The moment you don't have a deadline, you're in trouble. Soon, that blip becomes a blurb, which becomes a balabooza that you can't control.

How do you get out of a rut quickly—really quickly?

Let's find out in this episode.

 

Next Step: Listen to—How To Get Unstuck Bit By Bit (And Why Speeding It Up Doesn’t Usually Work)

 

 

We all want to praise others, but sometimes, it seems extremely difficult to do so. 

This is why we often resort to something like "great job" or "that's cool. And Facebook has trained us to just "like" everything. This means that the person you're praising rarely feels the impact of that praise. 

In this episode we'll look at how to go about praising someone, and especially how to give praise when you don't have much to say.

 

Next: Let's look at

How To Introduce Yourself At An Event (Without Describing Your Achievements)

 

 

Usually a "NO" feels like a door slammed in your face.

However, in many cases, a "NO" isn't a forever thing. If you look at "NO" differently, there's a good chance you'll get a bucketful of "YESES".

Here's my experience of going from "NO to YES".

 

Next Step: Listen to 

Three Ways To Harness The Mastermind Mindset (And Use It Across Your Business)

You'd think that success parameters are everywhere—and they are.

Yet, some of them are so obvious that we completely miss them. In order to turn things around and get people to get your clients—and yourself—to understand success better, you have to know the difference between ego and mastery.

In this episode, that's what we explore and why it makes such a vast difference.

 

Next Step: Find out
How Ego-Killers Can Drive Clients Away

Have you heard yourself saying: I'm not good with names!

Almost everyone you run into is likely to say something similar. Is it because we're bad with names and have terrible memories?

Or is it a myth that we've been perpetuating? Let's find out in this slightly odd view of memory.

 

Next Step: Have a listen to

Why A “Lack Of Memory” Causes You To Be Less Talented In Life

The first line is what pulls us into an article.

Yet we end up writing a really boring first line. What's worse is that you could use the power of story to create an intensely powerful first line in minutes.

Don't believe me? Well, do you have 10 minutes? Let's start.

 

Next Step: Don't miss the series on Writers's Block
Writer’s Block Series: Why Discussion and Feedback Are A Writer’s Secret Weapon (And How Professionals Use it to Their Advantage)

If we went back in time, we'd all feel a little less stressed out.

We weren't being pounded with endless information all the time. There weren't a million courses, workshops, training and videos, let alone an endless parade of books.

It seems like we'll never keep up. And no, we won't.

But there's a way around the problem and it's quite permanent. Let's fix it, shall we?

________________________________________

 

Here is another podcast on Overwhelm

The Overwhelm Virus: How To Get It Out of Your Daily Routine

 

I was chatting with a client, and he told me how he needs to improve his drawing. "I always draw stick figures", he said to me, "and somehow, I need to improve these drawings."

This strategy struck me as odd because I didn't see a problem with his stick figures.

The stick figures looked as good as they would always be, with little room for improvement. "You don't have a problem with stick figures," I said. "You have a problem with memory!" My comment confused him because he was talking about drawing and learning to draw, but I was referring to "a lack of memory".

What is this "memory" bit all about?

 Let's find out.

 

Once you finish listening, you may like this podcast too:

 Rapid Talent (How To Get There and What Holds Us Back)

The biggest underlying success factor of a business is repeat clients.

Yet time and time again, we have to keep looking for new clients. This sorry situation is often because we are seduced by information, not results. We know results are important, but we still go in the "opposite" direction.

How do we solve this ongoing nightmare?

Let's find out.

 

Next Step: How To Gain Momentum In Business Using The Subsets Technique (And Gain New Clients Too!)

Do you remember the story of the Three Kings in the Bible?  You might have heard that they didn't come empty-handed. 

That's because they understood one of the core principles of living was "giving".

Not all the advice you get is obvious. Today, let's look at some not so obvious ones, shall we?

 

You can also listen to:

Why You Should Pay Attention To Giving (And Why Receiving Is Just As Important)

 

We're told we need to practice if we want to get better. However, most of the times when we're practicing, we're quite bored.

Instead, "play" is far superior in every way.

It's not boring and like that kid next door, we "dribble" all the time. Let's look sideways at dribbling, instead of just practice, practice, practice.

 

Next Step: Don't miss

How To Get Results Like A Pro (Without Endless Practice)

Last week we heard about willpower and how ineffective it can be when we most need it. 

Today, we have guest—the first ever—Keira Menon. She not only gives you her version of willpower, but also tells you how she went about recording this podcast.

This a fun listen so don't miss it.
We had so many people write and tell us how much they enjoyed the episode.

___________________

OMG I did, and it made me smile so much. I know you have been involved in your niece's life for some time as Sean has mentioned her often in the past, to hear her sounding so grown up and mature! 

We're told time and time again that what we need is better willpower?

Yet, science and endless studies have shown willpower to be ineffective. If you're tired, for example, you'll do things that you don't normally tend to do. Your willpower is completely ineffective in many situations.

 

However, numbers help. How do they help and why are they so underrated?

Let's find out.

No one needs to tell you how stress can take its toll.

Yet there seems no easy way to ramp down the stress factor. If anything, we seem to be more stressed than ever before. The news closes in on us on all sides and we seem trapped.

 However, there's a way that can ease that stress considerably. It could even be considered a form of meditation. It's called "writing down what delights you".

Let's find out how easy it can be to be delighted and decrease our stress considerably.

One of the biggest problems when starting up a speech is that you have to find something that captures the attention of the audience. Instead, what we often get is a round of introductions, blah, blah etc. All of which causes the audience to get restless.

 

How do you get the attention of the audience instantly?

Better still, how do you do it with a story that has already gotten a great response? Let's find out.

When we want to increase our sales, we search for new methods. However, that search is often quite unnecessary. What's needed instead is a tiny bit of common sense.

With little or no effort, you can change the way the client perceives you and your company.

Re-oxygenation isn't that hard. Check out this episode!

 

You can also listen to:

Why Restricting The Numbers Of Sales Increased Profits (And Will Give You More Downtime)

After three months of staying put in New Zealand, we finally made a long trip.

Long in terms of distance, as well as duration. For the past three years, most of our travel has been within New Zealand and a week in Fiji. 

However, the month-long vacation is what brings out all the stories. And here are some stories from Spain!

 

More travel stories: 

Bumpity-Bump Travel Stories

 

Often enough your client may need a transcript for a long video or workshop.

Not everyone needs or wants a transcript, and it does cost a lot to produce transcripts for everything. In the past we've had AI driven transcripts, but they too have been untidy and it requires a lot of tidying up.

However, Chat GPT is different.

Learn how to use Chat GPT and YouTube to create a superb, accurate and very context-driven transcript for just about anything.

 

More on Chat GPT

Will AI And ChatGPT Replace You As A Writer?

All of us cringe at the thought of getting feedback. Yet, we all need feedback to improve.

There are formulas for feedback but they don't work as well as they should. However, this method of balance is tricky. We can't praise people all the time, and we can't say what we really think.

Is there a way out?

Yes, there is, if you use this method of balance by Randall Stutman from Admired Leadership. His method works so well, you could give feedback all day and people will ask for more.

 

More on Feedback: Listen or Read

Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

There are times when you need to introduce yourself, such as for a personal website, social media profile, or professional bio. That's where you and I often get stuck.

We were told not to keep praising ourselves, and yet, without listing our achievements, how are we supposed to create an aura of expertise? 

The answer is simpler than you think. All you need to do is add a touch of surprise, and your blurb becomes super cool. Find out how in this episode.

 

Next recommended podcast:

How to avoid embarrassing time overruns when making presentations?

When we start writing, we know we're hopeless. However, in time, we all get to the stage where we're average.

What does it take to become outstanding and then an absolute maestro in writing?

The answer doesn't lie in "practice, practice, practice". Instead, it's something as mundane as a combination of "structure" and "confidence". But even as you try to get better, your brain won't let you progress.

Why does all of this happen, and how do you get out of this rut? Let's find out in this episode.

 

Next Step: Can you create expertise through article writing?
Here is how: A mini-booklet that helps you quickly improve your article-writing

What if you ran into clients that have never heard of you?

And what if they've never heard of your products or services? Would they still buy from you?

 

It seems highly implausible, even impossible that you'd get a client interested. And yet, the reality can be remarkably different. A business philosophy can turn a client around and make them interested in you, after hearing just a single line. 

Let's find out how.

 

Next Step: Here are three fun podcasts
Psychotactics Philosophy
The Crazy Philosophy Of Psychotactics (And Why It May Help You In Your Business)
The Philosophy of Psychotactics—Part 2

 

It's more than likely that you've tried to create uniqueness before. Yet, it seems a bit of a pain, because it sounds so trite.

Well, how about we look at uniqueness from a "construction" point of view.

Instead of just trying to dream up the uniqueness, how about we look at it with "guardrails" so that we hit the target every time? Let's give it a shot because one—or two of these methods—will certainly work for you.

More on Uniqueness: 

Why Being Contrarian Creates A Stunning Uniqueness Factor In Business

When a client buys a product, what goes through their mind?

Often you'll notice they have a similar product, so why do they buy again?

There are four reasons why your client (and you and I) keep searching for products. And no matter how saturated the market seems, clients will keep searching. This is good news for you, because if you give them what they want, they'll keep coming back. It seems irrational, but it's perfectly rational.

Let's find out why this irrational behaviour exists.

 

Once you finish listening to the podcast: 
Listen or read—Selling Strategies: How To Sell Without Selling In A Crazy Online Market

AI has sent a chill down the spines of many of those who create content for a living.

—Won't so much content saturate the market?
—And why would a client choose your work when some other work can easily be put together by AI?

The reason why you needn't worry, is because people have not changed much.
They still make their decisions based on specific logic.

Let's see how you, me—we all make decisions.

 

Next Up: Will AI And ChatGPT Replace You As A Writer?

 

Rerun 6: Three Unusually Zany Tips To Change Your Mindset (And Behaviour)

Rerun 4: How To Restart A Stalled Project: The Middle Of The Project Method

If you're a teacher, you might be surprised at times at why people seem to learn so slowly. You may wonder if it's because of your method of teaching or if it is the material. 

The reasons why learning is so slow aren't always apparent, but it usually comes down to a factor of trust—and control.

Find out how trust and control become crucial elements in learning as well as teaching.

 

Once you finish listening to the podcast, head on over to find out:  
Learning Strategies that help you  retain what you learn

We all know the little things that recharge our batteries. 

For most of us, a walk in a real forest would calm us down and give us that much needed energy. Yet, as we go about our everyday lives, there seems to be no way to slow down. If anything, we're told to speed up. 

Here's a solid case for why that walk into that forest is so needed and how to recalibrate your energy once again.

Next Step: Read or listen to: How To Increase Energy (Even In The Midst of Chaos)

If you haven't already heard the news on the street, you soon will. AI is going to take away all our jobs as writers.

 

Anyone can create a course in minutes, write an article like a pro, or generate thousands of outstanding headlines.

Is this just a rumour or is this our dystopian future? Here's a slightly sane answer from New Zealand.

 

Next Step: Read or listen to

Writer’s Block Series: How A Lack of Energy, Not Time, Causes Writers to Stall and Crash

Even if you have a workable metaphor, how do you use the metaphor in your article?

 

The key is to go backwards and find the one word or one idea that you want to convey. Almost magically, the word seems to fit the metaphor.

Not convinced?

Listen to this podcast and find out how to go about this relatively-easy task.

 

Next Step: Here are—Three Unknown Secrets of Riveting Storytelling

 

 

You'd think you would need to have some scintillating stories to write a metaphor.

Or worse still, you'd believe it's a skill that only some people have and can never be learned. Well, you know what they say, right?

The proof of the pudding is in the eating. And the proof of writing metaphors isn't in some fancy story but rather in the mundane activities in our everyday life. 

Ready to go on a metaphor trip that's fun? Well, here we go.

 

Next Step: It's time to find out—Why Storytelling Needs The Thumpity-Thump-Thump-Thump-Thump

The myth that is perpetuated is that you just need to sit at your computer and get an endless number of clients. 

The reality is the face-to-face connection is far superior. 
This is why musicians, politicians, et cetera hit the road. Face-to-face – even with the smallest audience is extremely powerful.

Here’s how you go about it.

________________________________________

Next Up: Why List Building Fails (And How To Avoid The Almost Obvious Failure)

 

Why are some books, videos and audio so much "better" than others? 
Or rather, why do we consider so many to be dry and boring?

The style of delivery matters, of course. A well-spoken audio, a well-crafted book is always going to stand out. Yet, all information can do with the cherry on top—namely, entertainment.

In this podcast, we're going to explore why entertainment is so crucial and how much is too much.

Next Up: How To Create Your Information Product In Four Layers (And Why It Appeals To Clients)

Sometimes, all it takes is for us to sit in a car, and all hell breaks loose. 
Here are a few stories of how things went a bit "off-the-road" during our travels.

Did you enjoy the travel stories series? Here are a few more.

India Travel Stories: The Cheese Story
India Travel Stories: The Goa Cashew Nut story
3 ½ Slightly Unusual Vacation Tips (That Makes Travel More Fun)

 

 

At the start of the year, it's almost natural to want to wipe the slate clean and start doing something new. We create goals, set deadlines and hope like crazy that things will work out well. 

The part we consistently forget is the "stop-doing" bit.
The very same issues that have been a pain in the neck before, will continue to be a nightmare in the future.

Why is this stop-doing list so very important?
Let's find out in this episode

________________________________________

Next Step: Listen or read 
How “Doug Hitchcock’s” Goal Setting Worked Wonders—And Why We Successfully Use It Year After Year

 

No matter what industry you're in, there's already competition.

This isn't just some random competition, but rather people who are better established than you. They've worked with your clients before, have a greater profile and probably a fancy portfolio.

And then there's us—you and me with no way to get our foot in the door.

But are things really that hopeless?
Can we come from behind to take over the coveted job from our competitors?

Here's how you go about understanding how to overcome your mental block and put a quick, workable strategy in place almost overnight.

 

Next Step: Find out—How To Overcome Mental Blocks That Derail Your Progress

 

 

 

Practice, practice, practice! Isn't that how you get better?

Well, yes, but the problem with that mantra is that few of us have the time to get to schedule in as much practice. What if you stopped believing in endless "practice, practice, practice"? Suddenly you'd have to have answers to problems pretty rapidly. Instead of spending endless time in practice, you'd be able to get fluent not at just one, but two, possibly as many as a dozen skills.

However, first you've got to figure out what professionals do and how they go about their lives.

Let's find out, shall we?

 

Next Step—Listen or read:
The Charlie Brown Moment: Why We Choke Under Pressure (And How To Practice Under Lucy Moment)

 

We all seem to know that fluency takes time—lots and lots of it. It also takes a lot of effort and learning. We're told that to be fluent, we have to put in thousands of hours of work.

However, what if that premise were wrong?

What if you could be fluent at something in a matter of weeks, or better still, in a matter of minutes? It sounds almost scammy doesn't it? And yet, fluency is closer than you'd think.

Here's a look at fluency in a manner you've probably not encountered before.

 

Next Step: Have a look at: (Audio and text)
Accelerated Learning: How To Incredibly Speed Up Your Skill Acquisition

In the first part of this podcast, we noticed that there's a logic to choosing what elements to fix on the sales page. We're looking at attraction, conversion and risk. And at the same time we're trying to slow down the client from skimming.

This episode puts the brake on skimming by using graphics and captions.  Let's learn how to use them effectively.

 

Next Step: Are there different copywriting strategies for landing or sales pages? 
Here is a link to 21 articles on "How To Write Your Sales Page".
(Audio and text)

When creating sales pages—or even when fixing them, you have a long list of elements to tackle.

So many in fact, that you may just put off the fix for a few weeks, which ends up taking a few months. The reality is that you and I can't do it all at once. Why not take on a few elements, instead?

If you were to fix things, where would you start?
Here are two of the ones I'd get cracking on, right away. And there are two more showing up in the second part of this podcast.

 

Next Step: Have you listened to How To Create Extremely Focused Sales Pages—The Pebble System? Let me know what you think. 

We know how it feels to be in a state of flow. Our work seems so effortless. However, we almost seem to be rushing to meet a deadline, and work seems—well—just like work.

We've always thought getting things done on time is a good thing, and it is. But is it possible that getting things done on time is one of the biggest reasons why we always feel behind?

How do you get into a state of play if you're always stressed?
Let's find out in this episode.

Next Step:  Learn how to get to the finishing line of all your projects—The Dual Boomerang System Of Learning.

 

We all know storytelling is a crucial skill to have as a business owner and also for you as a person. When we tell stories at the dinner table, everyone seems to listen.

The same concept applies to marketing, but there's another bigger reason why you need to be able to tell stories.

In this podcast, you learn the core importance of storytelling.

 

Next Step: Ready to listen/ read the entire series on Story Telling? You can start with—Three Core Elements of Storytelling (And Why You Need To Write Stories Right Away)

No matter how good things are, there's a moment when things just don't go your way. That's when you've entered stall mode.

It doesn't matter how skilled or experienced you happen to be. It's still a place that you can't pull out from. Yet, we all do. And there's a way to speed things up.

Next Step: Listen or read about—The “Coats Of Paint” System To Break Out Of The Curse Of Perfection.

Isn’t it better to recycle instead of writing all the time?

A tiny bit of recycling may not be out of place, but there’s a good reason why we should keep writing new material all the time. Well, here are my reasons anyway.

Next Step—Listen or Read over 51 articles on:

How do you keep your readers locked into your article?

(Audio and text)

You know how you're told to set a goal and then benchmark your success based on that goal?

Well, that's what we set out to do with our membership site at 5000bc. However, we kept running into these headaches that seemed to derail us.

In time, however, we found that these constant diversions were to our benefit.

That if we just stopped fighting them so much and figured out a way out, we'd end up better than we expected. And we did.

Here's the story.

Next Step: Find out (Audio and text)

Why Clients Leave — And Why Lack Of Community Is One Of The Big Problems

What does it take to get a membership site to keep going?

We go on a wild journey where the entire site was wiped out and how it bounced back again. And how nearly 20 years later, it’s still going.

Next Step: Listen to:
Planning On Starting A Membership Site? The Limited Membership Website Model

Kids have a superpower. When they're very young, they don't know Monday from Sunday. And it's this lack of knowledge that also gives them an upper hand when they're learning. Unlike adults who are clear about how the result needs to look like. just about anything will do with a child.

How do we take that child-like attitude and use it to speed up adult learning?

Let's find out in this episode.

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Next Step: Interesting in more learning methods? Read or listen to:
How To Accelerate Learning (And The Surprising Power Of Fun)

You’ve heard the line many times before, haven’t you? And at times, it seems like kids learn at a blinding pace.

But why does this phenomenon occur?
Is it because kids are smart or just that we are more accommodating as trainers?

Let's find out in this episode.

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Next Step: More about kids and what you can learn from them.
What I Learned From Children (And How It Lowered My Stress Levels)

One of the toughest tasks a business owner can have is when it's time to write a sales page.

You know that it's unlikely your product or service will sell unless you have that sales page. Yet, once you sit down to write something, it's almost impossible to write anything down. And when you do, the words are so um, boring that you believe it's something to do with you.

In reality, it's because you haven't done a target profile interview. Why does that interview become crucial, even to seasoned copywriters?

Let's find out in this sales page episode.

Next Step: Find out  How To Create Extremely Focused Sales Pages—The Pebble System

Can You Stop Feeling Overwhelmed?

Almost all of us have varying levels of stress. Yet some of us are always in a fog, always struggling. Is there a fix? And is it a non-overwhelming one?

Next Step: Listen or read
The Overwhelm Virus: How To Get It Out of Your Daily Routine

When it comes to audience building, we tend to fall for the hype.

It's all about "getting a thousand clients" or "making thousands of dollars". If you've already been down that path you know that all of those methods fail spectacularly.

You have to ask yourself: what works? Or rather, what are the principles that you need to be paying attention to, if you really want to get, grow and keep your audience?

Let's find out with these cool concepts from photographer, David duChemin.

Next Step: Have a look at the series on—How To Keep Customers Coming Back Again?
(available in audio and text)

 

When we start on a course, we all expect we'll get to the end.

Yet time after time, we seem to abandon the course quite early. Part of the reason may be that the content is boring or too difficult, but often the bigger problem is our desire to implement it.

What if that method was one of the primary reasons why we don't seem to finish courses and books?

What if there were a counterintuitive method to complete and implement your learning?  There is, and it's simpler than you think. 

Next Step: Listen to or read—The Untold Backstory of Psychotactics Online Courses and Products

If you're a big company like Amazon, YouTube and Apple, should you bother to send out e-mail newsletters?

Can't you just spend loads of money on publicity and advertising? Why do these billion-dollar companies still work with e-mail?

The answer is remarkably simple.

If you don't keep in touch, someone else takes your place. However, that's not the only reason why you should start and sustain an e-mail newsletter—even in a world where we get too much e-mail.

Find out in this podcast just why you should send out an email and what you should avoid as well.

Next Step: Listen or read:

Dread Writing Your Newsletters? How To Overcome That Frustration In Four Easy Steps

How do most of our stories end?

Usually, it's a fairy tale ending. Or maybe it ends in chaos, sadness or even disaster. We believe that an ending is crucial for any story. And there is no doubt that endings are needed for stories, but they're almost always irrelevant when you're using a story for an article.

The story is there to make a point, not end with "happily ever after".

Learn why a fairy tale ending is something you want to avoid almost all the time.

Once you finish listening to this episode:

Listen or read:
How to Stop Clients In Their Tracks With Riveting Business Storytelling

It's not unusual to approach an edit with a machete. We see a mass of words and want to hack through them to make the story more interesting. The problem is, that we don't know what to throw away and what to keep.

That's why "relevance" is more important to a story than just adding or removing words and sentences.

Let's use the power of "relevance" to make a quick, precise edit.

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Next Step: Once you finish listening to this episode, don't miss:

How To Craft Interesting Stories and Analogies (For Articles and Sales Letters)

We often believe that stories have a sequence.

First, this happens, then that happens and then something else shows up. And while that belief is generally true, the heart of the story is the "stuck point".

You know it's powerful because the audience sits up upright. If you were to stop or even pause long enough, they'd be asking, "What happened next?"

Do you get the "What happened next" with your stories?

To get a consistent "what happened next" we need the power of the "stuck point". Let's find out more in this podcast.

Next Step: Read or listen to:
Three Unknown Secrets of Riveting Story Telling

When you hear someone tell you about their vacation, you try to be interested. All that exotic food, that astounding accommodation—it's all boring.

Yet there's a reason why it's boring.

We aren't really hearing stories, but instead, we're just getting a sequence of events. The magic to making it not boring is when you hear the sound of Thumpity-Thump-Thump-Thump-Thump. Yes, like falling downstairs. That's what storytelling is all about.

 

Next Step: Have a listen to—

The Storytelling Test: How To Quickly Test How Your Audience Will React To Your Story

When people ask what we do, we are often unsure what to reply.

Sometimes we may have a script that we've practiced over and over again. Yet we don't often have success with scripts, because somehow we haven't gotten the attention of the prospect.

How can we bypass the tedious answer and create a small 2-minute sales pitch that gets the prospect involved?

Learn how to use the twin powers of contradiction and demonstration to instantly get and keep attention.

 

Next Step: Once you finish listening to this podcast, listen to:

How To Turn An Average Elevator Pitch Into One That Gets Consistent Attention

Ever wonder what Writer's Block happens to be?

It's a form of choking under pressure. When we're called upon to speak, to write, or to do something under pressure, we almost always seem to struggle.

This choking happens even with professionals who normally breeze through their work. The big reason for this choking under pressure is partly because of the lack of the right preparation.

Instead of training under Lucy Moments, we train under Charlie Brown moments.

Let's find out how to avoid the choke and to avoid the sticky moments completely.

 

Next Step: Read or listen to—Writer’s Block Series: How A Lack of Energy, Not Time, Causes Writers to Stall and Crash

 

The hardest part of writing is usually the first few lines. However, the ending can also be quite a vexing problem.

Unless of course, you use a simple method called "sandwiching".

When you use a "sandwich", it closes the loop, leading to a very satisfying sort of finish.

How do you learn how to sandwich?

Well, listen to this story taken from The Moth Podcast and you'll see how it can be done.

Next Step:

How do you keep your reader locked into your article? Find out here.

Why do you have a bloated story?

It's often because there are way too many facts in the information you've put down on paper. Even if we know we have too many facts and figures, how do we separate the information so that we don't lose the power of the story?

Let's find out in this episode.

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Once you finish listening to this episode head over to listen or read the series on—How To Keep Your Reader Locked Into Your Article.

When we sit down to write a sales page, we run into a problem almost instantly. We know that the client is usually looking to solve one problem, but which problem should we choose?

How do we know if the client is simply going to ignore the headline and not look at the rest of the sales page?

Should we stuff our headline with three separate problems or is that a really bad decision on our part?

The answer is that the headline and the first problem isn't as crucial as most copywriters would have you believe.

Follow these steps and you'll notice your sales page will come together in a less stressful, and more specific manner.