Sat, 26 January 2019
So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling products on an ongoing basis? These are the questions we tackle in this episode as we get rid of the "post-launch" blues.
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Sat, 19 January 2019
When we price a product or service we often use the ending 7 or 9. As in $27 or $29. Is there any basis for using such an ending? Yes, there is, but does it help to sell more products or services? This is the journey we go on, as we explore the crazy world of pricing. How to set prices shouldn't be voodoo and yet it is. Let's go on this trip by first removing the silly myths. |
Sat, 12 January 2019
How many books do you read in a year? Most people boast about how they read hundreds of books a year. That's what I used to do as well. Until I found that I wasn't really absorbing any information. |
Sat, 5 January 2019
Most of us have grand plans to succeed. Yet, almost the moment we start there are a million distractions in our way. Chaos lurches around in our doorway and there seems to be no way out. |