Quick announcement regarding the Frankfurt Meetup coming up in May.

Hype works exceedingly well, even when the client knows they're being duped a bit.

But what if you can't stand hype?

Does that mean you roll over and play dead? Here's how you can avoid hype completely, if you wish to do so.

And if the hype is so great, that it can't be ignored, you can use the hype like mental judo to turn the tables and to achieve precise results for your clients.

 How to Avoid Hype and Still Get Clients

In business the advice we get is to hang in, no matter what happens.

Yet, to me that sounds like the wrong advice.

You definitely need to hang in a bit when things get slightly tougher than you expected.

But there's a time for quitting as well. How do you know if you should quit or soldier on?
When Quitting Is the Smarter Option

We may often hear ourselves saying, we have a long to-do list.

Or things that we still haven't completed.
Or worse, we may talk about how we have no time.

Often, it's just a matter of issues that can get resolved with a touch of philosophy.

There's work to be done as well, but the philosophy needs to come first.

In this second part of the series, let's find out how philosophy can come to our rescue and serve our business—even save us time!

The Philosophy of Psychotactics

When we think of business, marketing tactics and strategy comes to mind, doesn't it?

Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large.

Here are just a few nuggets that you can ponder over and see how they apply to you—and how you can use them in your life and business.

The Psychotactics Marketing Philosophy