Most courses have huge dropout rates.

And yet, that's not the case for some teachers and trainers.

What makes some courses so dramatically different? The slightly surprising answer is that the course material itself can doom the course.

If that makes no sense, follow along, because there's a method to this madness.

Find out how to create a scenario where clients never want to leave.

Let's say you come up with what you believe is a great uniqueness for your product or service.

How would you know if it's great or not?

The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo is located in the testimonial. But not just anywhere in the testimonial, but in one really interesting area.

Listen to find out and then do the same for your products and services as well.

How to Validate Your Uniqueness

Big companies talk a lot about leadership. However you and I may not have that big charisma factor.

What do we have to do to get things done when working with freelancers? What if we need to work with several team members? In this episode, we look at how the primary task is to get the right people in, rather than playing leader. And how that frees up a lot of your time and moves your company forward with a momentum that is quite unexpected.

Why Staying Small Is Smart

Think Big. Really?

Studies show us that scaling up is often disastrous for most companies. But what's the alternative? That's what we look at in this book review—well, chapter review—of Company of One by Paul Jarvis.

Instead of driving ourselves crazy, we bring in sanity and upper boundaries to our business, while living a very good life. How do we do that? Let's find out.

Why Staying Small Is Probably A Smarter Move

People are often amazed at how quickly we fill our workshops and courses.

It's almost like we have a separate channel to our clients.

Well, as it appears, we do. And it's not quite a Facebook group. It's even cooler. Here's how we filled a big chunk of the Munich workshop.

How WhatsApp Helped Fill The Munich Workshop