Everybody starts off with a plan, but shortly after that plan turns to custard. We should be able to realign ourselves and restart, but restarting seems to be extremely difficult.

Which is the quickest way to get back on course?
That’s what we’ll find out in this episode.

When I was 13 years old, my parents got involved in a court battle. I was past 40 when the issue was finally resolved. We don't see ourselves wanting to engage in high conflict.

Yet, there seems to be no way to avoid the tectonic forces of our world. No matter where you look online or offline, someone is continuously bashing the other side.

And often, that chaos spills over into our world.

Like it did with my parents. They had no intention of being sieged for over 25 years, and yet that's what happened. Tensions escalate beyond a point, original facts disappear, and conflict becomes a reality. Yet, all conflict isn't destructive.

There's a difference between High Conflict and Healthy Conflict.

The dangerous kind is when it's "us" vs "them", "good" vs "evil". That kind of conflict bestows arrogance and superiority. It layers on the rage, sometimes even dread. It's a state where almost everyone loses, unlike in Healthy Conflict, where disagreement doesn't soar and serves more as a way to understand each other and improve.

"High Conflict" is a book by Amanda Ripley, which kept me reading late at night. Typically, my eyes are on self-shut mode by 10 pm (since I wake up at 4 am), but this book was fascinating.

Plus, it tackles a topic that seems to swarm around us both on a personal and a societal level. Is there a way around High Conflict? That's what I set to find out.

The toughest part about creating bonuses is how time-consuming they can be, especially when you want to make them desirable.

Yet there is a method of creating extremely desirable bonuses without doing much at all. This is what this episode on “ creating bonuses out of thin air” is all about.

It may sound odd, but the bonus is often the tipping point for a client to buy your product or service.

And yet, by the time we are done with creating the product or service, we are too tired to work out what the bonus should be.

n this episode we look at two methods.

—One is a more traditional method called “bundling“, well the other is quite unexpected and requires very little work.

—A method called “Unbundling“.

Let’s find out how we can use both of these methods, or just one, to create bonuses that are extremely yummy.