Why do you have a bloated story?

It's often because there are way too many facts in the information you've put down on paper. Even if we know we have too many facts and figures, how do we separate the information so that we don't lose the power of the story?

Let's find out in this episode.

Once you finish listening to this episode head over to listen or read the series on—How To Keep Your Reader Locked Into Your Article.

When we sit down to write a sales page, we run into a problem almost instantly. We know that the client is usually looking to solve one problem, but which problem should we choose?

How do we know if the client is simply going to ignore the headline and not look at the rest of the sales page?

Should we stuff our headline with three separate problems or is that a really bad decision on our part?

The answer is that the headline and the first problem isn't as crucial as most copywriters would have you believe.

Follow these steps and you'll notice your sales page will come together in a less stressful, and more specific manner.

When we sit down to write an article or create an information product, we often have a sinking feeling.

We look around and find that it's "all been done before".

That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving clients to the competition?

As I sat down to write a sales page for a course, I wasn't stuck.

However, my progress was so slow that it was driving me crazy. A sales page consists of well over a dozen elements.

However, to get started, it's important to get two core sections right.

• The first section to work on is: What you want to cover.
• The second section is: what are clients looking for?
  
  And as always, you need to start with me, me, me. Hence I started with the first section and here's my story.