Sat, 26 November 2022
Practice, practice, practice! Isn't that how you get better? Well, yes, but the problem with that mantra is that few of us have the time to get to schedule in as much practice. What if you stopped believing in endless "practice, practice, practice"? Suddenly you'd have to have answers to problems pretty rapidly. Instead of spending endless time in practice, you'd be able to get fluent not at just one, but two, possibly as many as a dozen skills. However, first you've got to figure out what professionals do and how they go about their lives. Let's find out, shall we?
Next Step—Listen or read:
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Sat, 19 November 2022
We all seem to know that fluency takes time—lots and lots of it. It also takes a lot of effort and learning. We're told that to be fluent, we have to put in thousands of hours of work. However, what if that premise were wrong? What if you could be fluent at something in a matter of weeks, or better still, in a matter of minutes? It sounds almost scammy doesn't it? And yet, fluency is closer than you'd think. Here's a look at fluency in a manner you've probably not encountered before.
Next Step: Have a look at: (Audio and text) |
Sat, 12 November 2022
In the first part of this podcast, we noticed that there's a logic to choosing what elements to fix on the sales page. We're looking at attraction, conversion and risk. And at the same time we're trying to slow down the client from skimming. This episode puts the brake on skimming by using graphics and captions. Let's learn how to use them effectively.
Next Step: Are there different copywriting strategies for landing or sales pages? |
Sat, 5 November 2022
When creating sales pages—or even when fixing them, you have a long list of elements to tackle. So many in fact, that you may just put off the fix for a few weeks, which ends up taking a few months. The reality is that you and I can't do it all at once. Why not take on a few elements, instead? If you were to fix things, where would you start?
Next Step: Have you listened to How To Create Extremely Focused Sales Pages—The Pebble System? Let me know what you think. |