Have you heard yourself saying: I'm not good with names!

Almost everyone you run into is likely to say something similar. Is it because we're bad with names and have terrible memories?

Or is it a myth that we've been perpetuating? Let's find out in this slightly odd view of memory.

Next Step: Have a listen to

Why A “Lack Of Memory” Causes You To Be Less Talented In Life

The first line is what pulls us into an article.

Yet we end up writing a really boring first line. What's worse is that you could use the power of story to create an intensely powerful first line in minutes.

Don't believe me? Well, do you have 10 minutes? Let's start.

Next Step: Don't miss the series on Writers's Block
Writer’s Block Series: Why Discussion and Feedback Are A Writer’s Secret Weapon (And How Professionals Use it to Their Advantage)