We all get into argumentative situations. Yet, these situations almost always leave us worse off than before. How can we learn to negotiate instead of creating confrontation, and end up even better off than before? That's one of the three things I learned last year. To find out more, you know what you have to do. Listen to the podcast!

Many times when we are asked to show our work, we're quite reluctant. There's a reason for this reluctance. It's more than likely that the work is quite shoddy. And yet, what if we changed our perspective and had a goal to create a ton of "rubbish". If the concept sounds bizarre, it's not! In this short piece, you'll hear how top professionals encourage the steps to great work—by creating a fair bit of rubbish along the way.

Does a 100 year old book on advertising still apply today?

In part two we explore the second of Hopkins' principles: tell your full story.

If you ever tire of the slightly ridiculous drone of "hustle, hustle and hustle", you might want to step into the past over a cup of coffee and cake. And read the wisdom of yesteryear as the world hurries by.

Does a 100 year old book on advertising still apply today? In this two-part series we delve into concepts that are not just relevant, but crucial in marketing. Find out the principles that have lasted almost a whole century and how they can be useful to you, today. And tomorrow too. Probably the next decade or two as well.