Which is the most frequently used method of evaluating someone you want to hire?Usually, the method used is quite bizarre. You tend to ask for references, probably some sort of resume and you're expected to make a decision based on those parameters. However, almost everyone will make sure they have a polished resume, which means you don't know if the person is really a good fit for the job. At Psychotactics, we've hired duds before. And in order to avoid the frustration of hiring and then having to let go of staff/outsourcers, we've devised a method that is surprisingly easy—and effective. And in this episode you'll find the three steps we take to get very precise hiring results. Listen away!

Imagine making one change in your pricing strategy. Then let's say you make two. But let's say we make three changes. With three tiny changes, we have not just made tiny little moves, but have created a whole pricing environment. Or a trophic cascade, where one thing leads to the other, and then the entire cascading effect changes the way you do business. Your revenue goes up, which buys you more time. Wouldn't you like to know how to create this cascade? That's what today's episode is all about and how to go about putting together the elements of the cascade.

Either your article is too long and bloated or it's much too skimpy. When faced with either of these situations we are at a loss as to what needs to be done. Well, worry no more because "examples" are waiting to rush to your rescue. Let's find out how to use examples to extend or reduce content in articles, books, presentations and just about any other media that goes out to clients.

When you run a business, there are three things that seems to come up. The first is "ungrateful subscribers", the second is definitely "pirates" and the third is the "competition. No matter how hard you try, these three pesky occurrences seem hard to avoid, but as you'd expect, there's a way out.