We often go looking for a magical solution to help us write. And yet the magic is often found in the ordinary. How can seemingly repetitive advice help you become a consistently good writer? Let’s find out

When someone asks you what you do, what do you say? People tend to give a top-level answer. They say, "I'm a lawyer, a real estate agent, a fitness trainer". And while that information is descriptive, it's also extremely vague. It doesn't necessarily get clients to want to work with you right away and often they're not curious enough to ask for more information. How do you avoid being vague? You do so with the power of subsets. Subsets allow you to be extremely precise and in turn make the client want to know more, thus increasing the chances of working with you. Best of all, creating a subset is easy. Time to figure out how to create a subset and use it to your advantage, eh?

Does generosity have its limits? Let's say you decide to give away a lot of information to clients. How do you get them to come back to buy the rest of your information? Won't it overlap? Won't they get mad and demand a refund? Not necessarily. It all depends on how you go about about the free vs fee strategy. At Psychotactics, we give away hundreds of articles and an equal number of podcasts. We give away whole courses, reports and other goodies. And yet there are no shortage of buyers. How do you manage fee vs free? Let's find out in this episode.

When we think of writing, we automatically assume it's the act of sitting down at the computer and creating a new article, report or book. What we seem to miss is that there are other factors that come well before the writing process that drain us more than the writing itself. What's even more important, is that you're able to easily avoid those other factors—those minefields. While writing may still be difficult, there's no reason to make it even harder than it is. Let's find out how to remove the unnecessary obstacles in our way.

It's one thing to create information and quite another to know whether you've ticked all the boxes. When creating information, the client doesn't just seek information. Instead, she looks for other elements as well. Elements such as examples, entertainment etc, all of which need to be part of the product itself. In this podcast, we go back to front. Let's say you've already finished creating your information product. Can you go back and make tweaks to make it more complete, even more interesting? Sure you can and let's find out how.