When we start to build a list, we think of followers or fans, but all of these potential clients are elsewhere on YouTube, or Instagram or Facebook. We can't wait for the fans to swell up in number. Instead, you need to move quickly. Even if you have just four-five fans, you need to get them over to YOUR list, your website. How can you go about that task effectively? And how do you then get them to the very next stage, which is to buy something? List building isn't complex, but without these fundamentals in place, it's can be a massively wasted exercise. Find out how to avoid the pitfalls that a lot of people drop into and never seem to recover.

It's a line we've all heard, but as it does in life, the very same line plays an extremely important role in list building. When we think of building lists, we hope that some course will give us a silver bullet. That some coach will tell you which buttons to press, and you'll magically have a list. Or worse, we believe people who tell us that we can build our lists pretty much like a Jack and the Beanstalk story. Unfortunately for us, all of these promises are castles in the sand. The reason why we fail time and time again to build lists, is because we believe the dream-merchants and fail to pay attention to how a list—any list is built.

Imagine you've missed the sunrise for the past 300 days. Would that mean you'd give up on sunrise forever?We know the answer to the question, don't we? Even if we snoozed right a few hundred sunrises, it's possible for us to wake up on the 301st day and bask in the glow of a morning sun. And yet when it comes to projects, we often treat a stalled project as a form of failure. Why do we follow this crazy method of giving up? And how to we restart a stalled project?

In this second part, we go deeper into how it's not just the writing alone, but how a fixed formula can derail us. We often believe that if we've written 800 words in the past, the next article needs to be just as long. Which slows down your writing and often throws you completely off track. Find out why staying flexible is good for you as well as the reader.