Sat, 1 October 2016
Most of us know of the concept of the “guardian angel”They come into our lives and they take care of us. The “kicking angel” is quite different. The angel shows up just to push us over the edge and then he/she disappears from our lives. In this episode Sean talks aboutHow do we know when we’re being kicked? And what “kicks” do we pay attention to and what do we do. Right click here and ‘save as’ to download this episode to your computer =========== You’ve heard of a guardian angel, haven’t you?But what on earth is a kicking angel? It’s an angel that does the job of giving you a swiftie on your rear. We got our first swiftie in the year 2002We’d just set up Psychotactics. And we were looking to sell our products on the Internet. But as most of us do, we were waffling.We’d been busy tweaking our website. We’d been thinking of setting up a sales page for about three months. Then along came the ‘kicking angel.’This kicking angel happened to be an Internet Marketer. He was kinda impressed with our first product, and promised to help us market it to his list. “But here’s what you have to do first,” he said. And set up an affiliate account. You know what we did next, don’t you?Yup, in one week we did everything we’d been waffling about for well over a month. And then we went back to the Internet Marketer. And here’s what he said: “I’m a little busy doing promotions in September. How about October instead?” October turned to November. We felt betrayed, and angry…And what we didn’t realise, was that this Internet Marketer wasn’t a guardian angel at all. He was a kicking angel. He’d got us moving. And as summer (yes, we have summer in December) rolled around, we started selling our product. It was a measly 20-page booklet, but hey we were selling…And doing a jig around the room every time yet another product sold. And that’s when it dawned on usA kicking angel isn’t supposed to come back. And here’s the irony of it all…Kicking angels are classic ditchers. But they never ever show up again. But in our desire to please these angels, we created productsAnd services. It took us a while to realise the role of the kicking angelThat they weren’t our friendly neighbourhood volunteer. Not one of them even turned out to be a strategic alliance or customer. Their only job was to get us off our butts. So we could create stuff. And jig. Jig a lot. The kicking angel is not a guardian angel by a long shot. Their only job is to land that swiftie.And the funny thing is that they’ll keep at it, till you listen. If your bum is sore from getting all those swifties, it’s probably time. Time to listen to that kicking angel. Are you listening? Next Step: Three Disaster Stories (And How We Recovered and Soldiered On)
Direct download: Episode_112-How-The-Kicking-Angel-Helps-Grow-Your-Business.mp3
Category:general -- posted at: 1:00pm NZST |