If you look around you, the obvious success benchmarks are usually money first, and then, at least a huge dollop of fame. But are our benchmarks of success skewed by Fortune Magazine or Inc or Fast Company? Are those blogs we read driving us down a path we didn't originally set for ourselves. We had to muddle around a fair bit because we too were confused. However, here are our benchmarks for success. Maybe it will get you to set your own, as well.

When we think of membership sites we tend to think just about "information" based sites. However, there are many ways of looking at membership sites. In this second episode we dig into the "limited membership site" (yes, one that lasts for a fixed time and then stops). And we also look at membership sites that are not membership sites at all. Yes, it's a weird trip. Come join us and see how your business model might find these types of sites quite suited to your way of life.

A membership site isn't just another site. Instead, it's almost like an inner circle where you draw your closest clients to you. Yet, which kind of membership site would suit you best? Should you hand hold your clients? Or should it be a membership site with content they can pick and choose—and with no input on your part? In this two part series, we look at the power of the hand held membership site and compare it with the content-only membership site. Which one is for us? Let's find out.

Clients may love our work. They may refer us on to others. And yet, when it comes to sales, we shrivel back almost in horror. We find sales techniques to be a bit over the top and often bordering on yucky. Is there a way to quickly get over this terrible feeling? How do we promote ourselves without feeling icky?

Do you find yourself loving your work, but knowing that you're getting a bit one-dimensional? You work, then work, then work some more. And when others around you protest that you're working, you say, "But I love my work" or "I'm not working that much". You find yourself justifying the importance of the work, both from a monetary point of view as well as something you want to do. And yet, you know that setting needs a slight recalibration. That there are these things called hobbies. Things that you do for no reason at all, but for the pure joy. Where there's no financial benefit at all, and yet it somehow seems magical. If you want to keep working endlessly, that's a call to make. But if you'd like to re-calibrate your life to include something more, here's how you go about it.

Which is the most frequently used method of evaluating someone you want to hire?Usually, the method used is quite bizarre. You tend to ask for references, probably some sort of resume and you're expected to make a decision based on those parameters. However, almost everyone will make sure they have a polished resume, which means you don't know if the person is really a good fit for the job. At Psychotactics, we've hired duds before. And in order to avoid the frustration of hiring and then having to let go of staff/outsourcers, we've devised a method that is surprisingly easy—and effective. And in this episode you'll find the three steps we take to get very precise hiring results. Listen away!

Imagine making one change in your pricing strategy. Then let's say you make two. But let's say we make three changes. With three tiny changes, we have not just made tiny little moves, but have created a whole pricing environment. Or a trophic cascade, where one thing leads to the other, and then the entire cascading effect changes the way you do business. Your revenue goes up, which buys you more time. Wouldn't you like to know how to create this cascade? That's what today's episode is all about and how to go about putting together the elements of the cascade.

Either your article is too long and bloated or it's much too skimpy. When faced with either of these situations we are at a loss as to what needs to be done. Well, worry no more because "examples" are waiting to rush to your rescue. Let's find out how to use examples to extend or reduce content in articles, books, presentations and just about any other media that goes out to clients.

When you run a business, there are three things that seems to come up. The first is "ungrateful subscribers", the second is definitely "pirates" and the third is the "competition. No matter how hard you try, these three pesky occurrences seem hard to avoid, but as you'd expect, there's a way out.

Clickbait headlines seem to be designed to get our curiosity. But what makes a clickbait headline so attractive in the first place? And how do we write "normal" headlines that are far superior in getting the attention of the client?