Most people tend to tell you to be more productive.

Sales need to be doubled, you somehow aren't satisfied with the client numbers, and need a lot more. In short, it's this endless race towards a rather nutty goal.

Instead, how about a goal that allows you to waste more time? That throws you back to when you were 17 and not constantly trying to earn, learn or hustle your way through life. Productivity is important, but the goal isn't exactly what you're expecting.

Let's find more about the real goal of productivity.

It seems illogical to sell just 25 copies of a product when the product is just digital. 

Isn't it just a PDF, audio or video? Shouldn't we sell as many as we can? On the face of it, this logic of selling less seems seriously flawed. But is it?

Find out what did we found when we started selling less instead of selling greater numbers?

Have you ever wondered why people keep buying recipe books?

Your grandma had a dozen books, so did your parents, and now, even if you're not such a good cook, you're likely to have a few around the house. There are tens of thousands of recipes in blogs and on YouTube.

Even so, there's when yet another recipe book comes out, and there's still a market for it. Why is this the case? The reason is more straightforward than you'd expect because this factor of recipe books doesn't just apply to food.

If you've tried to learn a language, you're likely to have gone to a live course, bought several apps and some home study versions of the language. When the next "wonder language program" comes out, you'll still want to try it out. And all of these purchases of books, courses and training don't just apply to beginners.

An experienced writer, for example, will evaluate and possibly buy a new writing course or go to a writing event. Why is this the case, and how do you use this information to make your sales page better?

P.S. Find the entire Three Month Vacation Podcast Guide here.

Most of us believe we have to start a business. Hence, we get all fancy with business cards and websites. We talk about how we solve problems. And then—then we hear nothing. Clients should be rushing to avail of our products and services, but it's nothing. Why? Because the risk is too high. You and I are unknowns, remember? But what if you created something low-risk. Something low risk for you and just as low-risk for the client? Something like a doorway. Let's find out how you can get your foot in the door, shall we?

Everybody starts off with a plan, but shortly after that plan turns to custard. We should be able to realign ourselves and restart, but restarting seems to be extremely difficult.

Which is the quickest way to get back on course?
That’s what we’ll find out in this episode.

When I was 13 years old, my parents got involved in a court battle. I was past 40 when the issue was finally resolved. We don't see ourselves wanting to engage in high conflict.

Yet, there seems to be no way to avoid the tectonic forces of our world. No matter where you look online or offline, someone is continuously bashing the other side.

And often, that chaos spills over into our world.

Like it did with my parents. They had no intention of being sieged for over 25 years, and yet that's what happened. Tensions escalate beyond a point, original facts disappear, and conflict becomes a reality. Yet, all conflict isn't destructive.

There's a difference between High Conflict and Healthy Conflict.

The dangerous kind is when it's "us" vs "them", "good" vs "evil". That kind of conflict bestows arrogance and superiority. It layers on the rage, sometimes even dread. It's a state where almost everyone loses, unlike in Healthy Conflict, where disagreement doesn't soar and serves more as a way to understand each other and improve.

"High Conflict" is a book by Amanda Ripley, which kept me reading late at night. Typically, my eyes are on self-shut mode by 10 pm (since I wake up at 4 am), but this book was fascinating.

Plus, it tackles a topic that seems to swarm around us both on a personal and a societal level. Is there a way around High Conflict? That's what I set to find out.

The toughest part about creating bonuses is how time-consuming they can be, especially when you want to make them desirable.

Yet there is a method of creating extremely desirable bonuses without doing much at all. This is what this episode on “ creating bonuses out of thin air” is all about.

It may sound odd, but the bonus is often the tipping point for a client to buy your product or service.

And yet, by the time we are done with creating the product or service, we are too tired to work out what the bonus should be.

n this episode we look at two methods.

—One is a more traditional method called “bundling“, well the other is quite unexpected and requires very little work.

—A method called “Unbundling“.

Let’s find out how we can use both of these methods, or just one, to create bonuses that are extremely yummy.

We tend to think all is well with the world when no one complains.

Yet, most customers rarely complain. Instead, they just walk out of the door, without saying a word.

A silent customer is not necessarily an asset.

How can you get your customer to be a little more 'noisy'—and why you should start now.

What was the trigger for the Three-Month Vacation?
Why do we have workshops at random locations?

This is it—the second part in the two-part series of "how all these traditions started".