When we sit down to write a sales page, we run into a problem almost instantly. We know that the client is usually looking to solve one problem, but which problem should we choose?

How do we know if the client is simply going to ignore the headline and not look at the rest of the sales page?

Should we stuff our headline with three separate problems or is that a really bad decision on our part?

The answer is that the headline and the first problem isn't as crucial as most copywriters would have you believe.

Follow these steps and you'll notice your sales page will come together in a less stressful, and more specific manner.

When we sit down to write an article or create an information product, we often have a sinking feeling.

We look around and find that it's "all been done before".

That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving clients to the competition?

As I sat down to write a sales page for a course, I wasn't stuck.

However, my progress was so slow that it was driving me crazy. A sales page consists of well over a dozen elements.

However, to get started, it's important to get two core sections right.

• The first section to work on is: What you want to cover.
• The second section is: what are clients looking for?
  
  And as always, you need to start with me, me, me. Hence I started with the first section and here's my story.

When we write an article, we tend to get one point across. Yet, what if we were to disagree with our "one point" and do a complete u-turn?

It doesn't seem logical to flip flop, does it?

And yet that's what the client needs to create a more complex, more interesting version of an article.

Let's find out why u-turns are crucial when writing articles.

Usually when we're stuck, we want to get out of the mess in a big hurry. As a result, we end up digging a bigger hole for ourselves.

How do you—that's you and I—systematically get unstuck?

There's no precise formula, but there are stages of getting unstuck.

And we have to do it slowly. Let's find out how.