In the first part of this podcast, we noticed that there's a logic to choosing what elements to fix on the sales page. We're looking at attraction, conversion and risk. And at the same time we're trying to slow down the client from skimming.

This episode puts the brake on skimming by using graphics and captions.  Let's learn how to use them effectively.

Next Step: Are there different copywriting strategies for landing or sales pages? 
Here is a link to 21 articles on "How To Write Your Sales Page".
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When creating sales pages—or even when fixing them, you have a long list of elements to tackle.

So many in fact, that you may just put off the fix for a few weeks, which ends up taking a few months. The reality is that you and I can't do it all at once. Why not take on a few elements, instead?

If you were to fix things, where would you start?
Here are two of the ones I'd get cracking on, right away. And there are two more showing up in the second part of this podcast.

Next Step: Have you listened to How To Create Extremely Focused Sales Pages—The Pebble System? Let me know what you think. 

We know how it feels to be in a state of flow. Our work seems so effortless. However, we almost seem to be rushing to meet a deadline, and work seems—well—just like work.

We've always thought getting things done on time is a good thing, and it is. But is it possible that getting things done on time is one of the biggest reasons why we always feel behind?

How do you get into a state of play if you're always stressed?
Let's find out in this episode.

Next Step:  Learn how to get to the finishing line of all your projects—The Dual Boomerang System Of Learning.

We all know storytelling is a crucial skill to have as a business owner and also for you as a person. When we tell stories at the dinner table, everyone seems to listen.

The same concept applies to marketing, but there's another bigger reason why you need to be able to tell stories.

In this podcast, you learn the core importance of storytelling.

Next Step: Ready to listen/ read the entire series on Story Telling? You can start with—Three Core Elements of Storytelling (And Why You Need To Write Stories Right Away)

No matter how good things are, there's a moment when things just don't go your way. That's when you've entered stall mode.

It doesn't matter how skilled or experienced you happen to be. It's still a place that you can't pull out from. Yet, we all do. And there's a way to speed things up.

Next Step: Listen or read about—The “Coats Of Paint” System To Break Out Of The Curse Of Perfection.

Isn’t it better to recycle instead of writing all the time?

A tiny bit of recycling may not be out of place, but there’s a good reason why we should keep writing new material all the time. Well, here are my reasons anyway.

Next Step—Listen or Read over 51 articles on:

How do you keep your readers locked into your article?

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You know how you're told to set a goal and then benchmark your success based on that goal?

Well, that's what we set out to do with our membership site at 5000bc. However, we kept running into these headaches that seemed to derail us.

In time, however, we found that these constant diversions were to our benefit.

That if we just stopped fighting them so much and figured out a way out, we'd end up better than we expected. And we did.

Here's the story.

Next Step: Find out (Audio and text)

Why Clients Leave — And Why Lack Of Community Is One Of The Big Problems

What does it take to get a membership site to keep going?

We go on a wild journey where the entire site was wiped out and how it bounced back again. And how nearly 20 years later, it’s still going.

Next Step: Listen to:
Planning On Starting A Membership Site? The Limited Membership Website Model

Kids have a superpower. When they're very young, they don't know Monday from Sunday. And it's this lack of knowledge that also gives them an upper hand when they're learning. Unlike adults who are clear about how the result needs to look like. just about anything will do with a child.

How do we take that child-like attitude and use it to speed up adult learning?

Let's find out in this episode.

Next Step: Interesting in more learning methods? Read or listen to:
How To Accelerate Learning (And The Surprising Power Of Fun)